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Dirk Nowitzki joins Nike+ Basketball Berlin 5 on 5
As part of the global Game On World campaign, Nike made a splash in the Berlin basketball community recently with a week-long "Berlin 5 on 5" basketball event. Sixteen teams from the German capital --...
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Nike+ SportWatch GPS Collection Adds White/Silver Edition
This holiday season, Nike's collection of Nike+ SportWatch GPS adds a new colorway: a sleek white band with silver detailing. The expanded collection now includes white/silver, black/anthracite,...
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Nike+ FuelBand, Path and Ndamukong Suh
The Nike+ FuelBand integrates with Path so you can live journal your pursuit of green and share it with the people you care about for added encouragement.Earlier this year, during his visit to the Nike...
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Get Athlete Fit with Nike+ Kinect Training
It's time to get athlete fit with Nike+ Kinect Training. Launched Oct. 30 at nike.com and available at Xbox retailers, Nike+ Kinect Training is a personalized training experience built from the ground...
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New Nike+ FuelBand colors launch at Nike and Apple retail
From October 31, the Nike+ FuelBand will be available in two new colors, with distribution expanded across the United States, Canada and the United Kingdom via Apple and Nike stores and online at...
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Nike 2012 Holiday Snapshot
From the tech lover to the running warrior to the clothes horse, Nike's got products for every athlete on your list this holiday season. View the gallery above and read on for inspirational options...
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NIKE, Inc. announces accelerator program to drive digital sport innovation
Today NIKE, Inc. announced its first Nike+ Accelerator program, which will host 10 companies for a three-month immersive, mentor-driven startup accelerator powered by TechStars. The program aims to...
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Nike launches first game powered by Nike+ and everyday movement
NikeFuel Missions is the newest piece of content in the Nike+ FuelBand story and is the first game to use NikeFuel to unlock levels and content.The game is powered by the user's everyday movement and...
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Nike+ API developer portal opens
Following the announcement of the Nike+ Accelerator program, a new Nike+ API developer portal is now open. The portal provides tools and resources that enable developers to explore the Nike+ API using...
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Nike+ interactive video helps viewers make it count
Whether it’s boosting NikeFuel points or tackling a marathon for the first time, fitness goals for 2013 are more achievable than ever thanks to a new interactive video from Nike+. An extension of the...
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NIKE+ Basketball #gameonworld
Nike+ Basketball is a new experience connecting digitally enabled footwear with an interactive mobile application that together delivers revolutionary sport experience. First unveiled for running...
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The New Nike+ Running Experience: Smarter, More Social, More Motivational
Nike+ Running is evolving to empower more runners than ever before to track, measure, compare and share their runs across the globe. The new Nike+ Running experience motivates runners with insightful...
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Nike+ Basketball launches with incredible 'Jus Fly' Dunk
Last Friday, in downtown Los Angeles at LA Live, Nike+ Basketball made its public debut. In round one of the Nike+ Basketball Dunk Contest, Jus Fly produced one for the all-time lists...
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Nike+ FuelBand 'ICE'
Following it's successful launch earlier this year the first new colorway of the Nike+ FuelBand will become available next month in select locations in US and UK.On 7.27, NikeTown locations in London,...
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NIKE+ FuelBand Updates With Path Integration
Following its successful launch earlier this year, Nike will release an update to its Nike+ FuelBand app for iPhone and iPod touch today (6.29) with new features designed to improve the overall...
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NIKE+ Basketball and NIKE+ Training Changes The Game #GameOnWorld
Today, June 29th, Nike+ Basketball and Nike+ Training launch in the US, China, UK, France and Germany, creating two new NIKE+ experiences for athletes. They will combine with Nike+ Running and the...
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Welcome to the Club - Nike & O2 create a Priority digital sports club
Nike and O2 have teamed up to create a digital sports club: Priority Sports. Delivered via mobile app, Priority Sports provides exclusive products, services and experiences driven by Nike and its...
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Legendary Athletes Attend Nike’s Summer Of Innovation Event in London
Nike’s summer of innovation event, held in the heart of London, saw legendary athletes Charles Barkley and Carl Lewis join Perri Shakes-Drayton, 400 metres hurdler specialist, to showcase a series of...
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Justin Darlington Wins Regional NIKE+ Basketball Dunk Showcase at Nike WBF 2012
The Nike+ Basketball Dunk Showcase, open to participants internationally this summer, began with a powerful opening as Justin “Jus Fly” Darlington won the regional championship with judges including...
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Introducing the NIKE House of Innovation at Selfridges
Selfridges and Nike have launched a stunning experiential retail space designed for today’s style savvy, digitally connected athlete. From July 6 to August 12, the famous Oxford Street store in London...
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